Growing Older, Tourism and leisure Behaviour of Older Adults

This book examines a wide range of issues in relation to the senior market and the growth of the &ldquo,older tourist. It quantifies the market in terms of 22% of the world's population across all continents by 2050. The author discusses a wide variety of markets including the baby boomers group and traditionally stereotyped perspectives in light of a more open approach to classifying and understanding the older markets. He comments on subjective or self perceived age as a more accurate measure than chronological age and that with older people there is a continual search for self fulfilling activities and experiences. In light of trends such as globalisation and environmentalism, he identifies the new paradigm of the adventurer and provides research on a range of activities ranging from adventure tourism to educational travel. He further identifies growth market segments within the older travel market and offers interesting suggestions for future research. These proposals could apply to academics, policymakers as well as the private sector specialising in this market. Contemporary trends across world wide markets are presented with each chapter providing a discussion section giving the reader an opportunity to reflect and consider key issues. The theories of economics and marketing are well integrated within the overall theme, the book is also focussed on the market from a practical operational view which could appeal to a broad range of readers in the study and practice of tourism in this market segment. All market segments and profiles are clearly identified, researched and presented as well as communications, modes of travel, consumer groups behaviour, interests, accommodation and individual and group travel. Whilst there is some quantitative data to support chapter themes, some of this information could be updated and reflect the current global position. Generally, the publication is a welcome contribution to the body of knowledge and a good resource for academics and students of tourism, with each chapter outlining learning aims and objectives with some use of illustration to support the text. This publication provides recent research with the final chapter providing a number of areas for further research in this growing market niche and encourages readers to consider future opportunities and the scope of the older tourist market. This book is a significant addition to the literature and knowledge of the senior tourist market.