Understanding Western Tourists in Developing Countries
This book explores a wide range of issues in relation to the social and cultural perspectives of developing destinations in the context of the &ldquo,Western Tourist",. The author classifies the Western Tourist as including North Americans, Australia and New Zealanders as part of the &ldquo,Western World",. It develops on the strategies, challenges and opportunities facing destination management in developing countries. A range of disciplines are discussed in relation to the study of tourism not only on theoretical management and marketing but the wider aspects, anthropology, psychology and cross cultural studies. It provides a multi-disciplinary approach, appealing to a range of readers in the study and practice of tourism. Well researched with references to a wide range of tourism publications, there is much evidence of empirical research throughout the book, compiled by the author with students of tourism management. This research leads on to the acknowledged interest in learning about other cultures, and discusses the concepts of learning with the author applying primary research to identify differences between nationalities, cultural backgrounds and a range of tourist types in a specific context. Case study destinations and tourist types are discussed with a detailed exploration of contemporary social and cultural issues drawn from a wide range destinations and markets world wide. There is a strong focus on tourist types, psychographic trends including life world, life styles and distinctive preferences and behaviours. The final chapter builds on his analysis of the tourist typologies and focuses on strategic and practical considerations as well as the theories underpinning general management and marketing in tourism planning in developing countries. This section deals with policy making and is particularly useful for practitioners such as local authorities, tourist boards and tourism providers. As with most destination management publications, this book has an overriding emphasis on sustainable tourism in light of current developments particularly in ethnic developing destinations. Overall, the publication provides a useful resource for a wide variety of tourism professionals and organisations including training and education teachers, consultants, destination management companies and public sector organisations responsible for tourism development and marketing. It is particularly useful in assessing the tourism potential of a destination in terms of institutional development, resources and market potential. It develops on the key issues with an emphasis on the local perspectives and on putting ",tourism concepts and tools into practice in local conditions",. Whilst there is much advocated by international organisations on the need to take into account the needs of the host community, the importance of local control and involvement in tourism development and marketing, this book provides a comprehensive overview of critical issues in developing countries' development, marketing and management strategies with empirical research and discussion and application of theories and concepts to destinations and markets. It also provides a theoretical framework for local, regional and national organisations to identify and understand cultural characteristic of host communities and Western tourists. The final chapter contains a short summary, each chapters could provide a short summary of the key issues and findings, perhaps followed by discussion questions to assist readers further their critical understanding of strategic destination management issues. In light of the current focus on international tourism organisations on ethical tourism, alleviation of poverty, and local community involvement in understanding the diverse needs of our ever widening tourism market as well as the range of destinations providing tourism, this book is a valuable addition to tourism destination management and marketing literature. It could also be an important teaching and learning resource for higher education and university graduate degree students and in particular, an excellent text for those pursuing a career in destination management, development and marketing. It provides a practical and theoretical resource for academics and tourism professionals and provides a comprehensive analysis of Western tourists travelling in developing countries. It i s also a good text for today's diverse range of tourism management students both in the UK and our increasing numbers of international students as well as providing a practical guide for industry practitioners.