Quantitative Tourism Industry Analysis: Introduction to Input-Output, Social Accounting Matrix Modelling and Tourism Satellite Accounts
The title may turn people off from reading a book which has some very useful summaries of where current thinking is with TSA&rsquo,s and their importance in the way that quasi-statial bodies (and some governments) use them. Written from a North American perspective in the main, the book is designed for university students and, therefore, has both advantages and disadvantages. The advantage is that it provides useful summaries of current thinking and a history of how I-O economics and TSA&rsquo,s developed. The disadvantage is that there are exam essays and answers throughout. And you feel there might be a test in the morning! Students and academics rather than practitioners are more likely to read this book, partly because of the title and partly because practitioners, more often than not, don&rsquo,t use this type of analysis and would be overawed by the amount of statistics that underlies the theories. So start with the preface. Hara&rsquo,s preface is simple and important. Don&rsquo,t skip it. It will help you to get through what, for most people, , might seem a daunting book so much so that it tells you what to read in order to understand certain features, eg to understand TSA&rsquo,s just read chapters 3 and 5. And don&rsquo,t read it cover-to-cover. It will repay dipping. That is on the assumption that economic theory is nor your regular bedtime reading. For more most of us I-O&rsquo,s are old fashioned and never really caught on apart from in certain modelling techniques. Hara argues for their importance so it is useful to have such a short summary of how the theory and practice function. The main thesis is that that the way national accounting systems operate fails to take into account the importance of tourism to the economy because, tourism as a industry developed too late to be incorporated into an accounting system. Some might say that that is the problem in the way that national accounting systems operate, they seem inflexible to change. TSA&rsquo,s are a relatively recent attempt to explain the importance of tourism to the economy and the copious statistics and formulae provide a student with sufficient tools to do that. Apart from students, analysts in NTO&rsquo,s may read this title but who else? And that would be a shame because if nothing else, Hara shows just how understated the importance to the economy of tourism might be.