Entrepreneurship & Small Business Management
I have always been rather perplexed why areas such as entrepreneurship and small business management have not been explored more in tourism literature. After all, the tourism and hospitality industry is mostly made up of small firms. In some countries the ratio is very high, for example, this book argues that in the UK 98.5% of all hotels and restaurants employ fewer than 50 people. This volume has arrived at an opportune moment. The book consists of 11 chapters. The tone is set in the first chapter, which provides a firm foundation for the book through a conceptual discussion of key themes such as definitions of small firms, and the relationship between entrepreneurial activity and the economy. One point: some of the examples used are plainly for an English audience, for example Del Boy Trotter and Arthur Daley, and I wonder if these examples may be lost on an overseas audience. , The book then embarks on a further 10 chapters which quite comprehensively explore this subject. I particularly liked the exploration of such themes as &lsquo,indigenous and ethnic entrepreneurship: a cultural perspective&rsquo, (chapter two), and &lsquo,creativity&rsquo, (chapter four). The problem with dealing with this topic is what to leave out. It is clear that this book is targeted at both an academic and practitioner audience. The introductory chapter identifies the aim of the book as &ldquo,providing the knowledge and skills required to start a small business&rdquo,. I therefore would like to have seen more exploration, for the budding entrepreneur, of both the financial and human resource intricacies of the small business. , The incorporation of &lsquo,reflective activities&rsquo, is a nice touch, as is reference to such great entrepreneurial luminaries such as Branson, Hilton and Ray Croc. This is a good book and would be a welcome addition to University LRCs.