TCN Conference: The Challenge of Destination Management:

Thursday November 22, 2018



TCN Conference - Manchester

The Challenge of Destination Management: Balancing Growth and Sustainability

10.30 - 10.45 Thursday 22nd November 2018


Conference programme

10.30 – 10.45: Registration (tea and coffee)

10.45 – 11.00: Introduction by:

·         Roger Goodacre, Chairman, Tourism Consultants’ Network

·         Anoek Petit, Freelance Tourism Consultant, conference organiser on behalf of the Tourism Consultants’ Network, Greater Manchester Chapter

·         Kurt Janson, Director of the Tourism Alliance and moderator on the day


11.00 – 11.30: Mark Holroyd, Head of Discover England's National Parks Programme, based at Peak District National Park Authority

Mark will speak about the progress of the Discover England’s National Parks Programme in terms of product development and diversification, visitor management and sustainability, (digital) marketing, training tourism businesses, and improving competitiveness.


11.30 – 12.00: Julian Carr, Aviation Director at Manchester Airport

Julian will speak about Manchester Airport's £1bn expansion programme to grow as the North's global gateway and how this will improve national and international competitiveness of the region as a destination. Manchester Airport is the UK's 3rd busiest airport with over 27 million passengers per year, 60+ airlines, and over 200 destinations.


12.00 – 12.30: Tom Buncle, Managing Director of international destination consultancy Yellow Railroad

Tom will speak about over-tourism and the need to return places to residents.


12.30 – 13.00: Panel discussion relating to the theme of the day: “The Destination Management Challenge: Balancing Growth and Sustainability”


Possible discussion questions:

·         What is optimum growth in your business?

·         How is it determined? What criteria are used?

·         Who determines when there is too much growth in a destination?

·         Is it wrong for local, regional and national authorities to keep setting targets to increase the number of visitors, length of stay and expenditure when funding DMO’s and tourism  projects?

·         Is there a difference between balancing growth and sustainability in a city versus a national park?

·         How can you train local and regional small and medium sized tourism companies to balance growth and sustainability?

·         How can you improve competitiveness by implementing visitor management strategies?

·         Can you be an international gateway and be sustainable at the same time?

·         What levers can be used to manage growth sustainably – e.g. price, quotas, licensing et al?

·         What are the issues associated with managing growth – from restriction to facilitation?


13.00 – 14.00: Buffet lunch


14.00 – 14.30: Nick Brooks-Sykes, Director of Tourism at Marketing Manchester

Nick will review Marketing Manchester’s performance on the national and international stage so far in 2018, and provide an outlook for 2019. As a case study, he will speak about the progress of the Discover England Fund project 'Growing Manchester as an International Gateway to the North' in terms of product development and diversification, and improving competitiveness.


14.30 – 15.00: Sandra Ishmael, Director UK and Ireland at the NBTC Netherlands Board of Tourism and Conventions, based in London

Sandra will speak about how The Netherlands is positioned in the UK and Ireland, and how the country is operating visitor management strategies to spread tourists to less visited neighbourhoods of Amsterdam and to other regions in The Netherlands.


15.00 – 15.30: Helen Palmer, Director at Creative Tourist Consults

Helen works with destinations to help position their culture and heritage offer to generate more visitors. She will highlight some of the issues and challenges destinations are facing, and will focus on Northern Ireland as a case study.


15.30 – 16.00: Chris Brown, Director of Marketing Liverpool

Chris will discuss Marketing Liverpool’s successes and how it is overcoming the obstacles in promoting the region nationally and internationally.


16.00 – 16.30: Kurt Janson, Director of the Tourism Alliance, followed by closing remarks

Kurt will speak about the government's new Industrial Strategy and its implementation on a destination level, and will give a strategic overview of UK tourism and current challenges and trends.


16.30: Finish


Ticket Prices:

TCN Member £55.00

TS Member £65.00

Non - TCN/TS Member £75.00



Anoek Petit, Freelance Tourism Consultant, Greater Manchester - M: 07585 127983

Venue Information

Manchester Central Library
St Peter's Square


M2 5PD

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