Media Masterclass 2018

Monday November 19, 2018

Media Masterclass 2018

Monday 19th November 2018
Hard Rock Cafe, 150 Old Park Lane, Mayfair, London, W1K 1QZ 

6.30pm - 9.00pm

 @tourismsociety  #TSoc


Blurred Lines: PR Engagement with Journalists and Influencers

The Media Masterclass, organised by the Tourism Society and TravMedia, looks at the blurred lines between the roles of journalists, publicists, blogger and social media influencers. Now in its 10th year, the 2018 Masterclass aims to bring together PR, marketing and media specialists for an evening of learning and networking. The event features a panel discussion about building relationships with media professionals and best practices for pitching story ideas to the press. Attendees will also learn helpful tips for interacting with editors, PR professionals, bloggers and influencers, a topic that is particularly relevant as these roles continue to blend together.

Space is limited for this event. Tickets will be available on a first come, first serve basis.

Organised in assocation with TravMedia         And sponsored by HardRock Cafe




Chair: Henry Hemming, Managing Director, TravMedia

  • Caroline Lewis, Harpers Bazaar, Deputy Chief Sub-Editor
  • Gavin McOwan, The Guardian, Travel Writer and Sub-Editor (Online and Print)
  • Hannah Summers, Freelance writer for: The Sunday Times, Escapism, The Guardian, The Daily Telegraph, Conde Nast Traveller, Daily Mail, Square Mile, Lonely Planet and Foodism
  • James StewartFreelance writer for: The Sunday Times Travel Magazine, Finacial Times, The Guardian and 
  • Sarah Lee, Travel Writer, Journalist and Editor

Date: Monday 19th November 2018
Location: Hard Rock Cafe, 150 Old Park, Mayfair, London, W1K 1QZ 
Time: 6.30pm - 9.00pm

6.00pm Doors open - Registration
6.30pm Event starts - Discussion and Q&A
8.00pm Networking with refreshments
9.00pm - Close

Tourism Society Non-members £65 (2nd and 3rd colleague from the same company £55)
Tourism Society members £40.00
Tourism Society Students £30.00                              

Who should attend:

*PRs, Content Creators, Marketers and Social Media Executives

Experience providers in the following sectors:

Destination Marketing Organisations

Destination Management Organisations

Attraction Providers


Airline Operators

Cruise Operators

Retail & Leisure Outlets

Online Travel

Rail, Coach & Bus Operators

Tour Operators



Sophia White, Events Executive on 0203 696 8330 or e-mail

Venue Information

Hard Rock Cafe
150 Old Park Lane



Book a place at this event »