Experience Oxfordshire Job Opportunity

PR & Marketing Executive – Experience Oxfordshire

Full Time (37.5hrs pw) £20,000 per annum

About the company:

Experience Oxfordshire is the Destination Management Organisation (DMO) for the county. We are the lead organisation for promoting and developing leisure, business and cultural tourism in Oxfordshire. Operating to not- for-profit principles, Experience Oxfordshire is a partnership organisation, actively engaged on a local, national and international level to grow the visitor economy.

The Visitor Economy is vitally important to Oxfordshire. Each year we welcome over 29 million visitors to the County who spend just over £2 billion in the local economy which supports over 36,000 – 11% of all jobs across Oxfordshire. We work with businesses to grow and develop the Visitor Economy and promote Oxfordshire as a great destination to live, work, visit and do business.

Primary responsibilities are:

  1. Manage Experience Oxfordshire’s PR activity.
  2. Manage Experience Oxfordshire’s social media channels.
  3. Manage the email marketing programme using MailChimp including selling email space to Partners. Creating the emails, managing the database and analysing performance.
  4. Planning and production of printed literature to promote Partners and Experience Oxfordshire including the annual Oxfordshire Visitor Guide. These projects will involve the selling of advertising and sponsorship to Partners and Non-Partners of Experience Oxfordshire.
  5. Work with the Marketing Manager to:
  • Research and write reports for our partners using information from national bodies such as VisitEngland and VisitBritain.
  • Organise and manage Experience Oxfordshire’s presence at travel shows.
  • Assist with planning and organising a schedule of partner meetings and networking events throughout the year.
  • Develop and deliver marketing campaigns in line with the overall marketing strategy.
  • Develop, maintain and update Experience Oxfordshire’s websites.

 

You will additionally be expected to:

 

  • Be results focused ensuring revenue targets are achieved or exceeded.
  • Ensure overall brand guidelines and standards are adhered to in all marketing collateral and throughout the organisation.
  • Build good relationships with Experience Oxfordshire partners and stakeholders.
  • Undertake any such duties commensurate with the post as may be required.
  • Carry out all duties in line with Equal Opportunities policies in operation.
  • Comply with Data Protection and GDPR regulations relevant to the business and ensure correct practice is adhered to.

The role may require occasional evening and weekend work to attend meetings and events as requested by the line manager.

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