Monday July 11, 2011
The Tourism Society’s Annual Conference 2011, held at Beaulieu on 05 July, has been hailed as the best in the last four years by the Society’s immediate past chairman Alison Cryer FTS.
The event began on 04 July with a drinks reception in the National Motor Museum, where delegates were joined by the Society’s President Emeritus Lord Montagu of Beaulieu FTS and had the opportunity to admire the gleaming collection of classic and vintage cars. This was followed by a delicious dinner in the 800 year old mediaeval Domus, hosted by Society President Lord Thurso MP FTS.
Tony Potter, Chief Executive and Managing Director of Corinthia Hotels, was the guest speaker. Addressing the conference theme of ‘Innovation and Reinvention in Tourism’ he stressed the relationship between new innovations and high level service delivery that can translate into customer spending and company profits.
The following day on 05 July over a hundred delegates from across the industry gathered for the conference itself. In his keynote address, David Quarmby CBE FTS said that although digital and technological developments allowed a great deal of innovation it was vital that this should be driven by a focus on creating a joined up and seamless visitor experience. This set the scene for speakers from five key sectors – transport, food and beverage, hotels, destinations/attractions and technology – to expand on innovations that they had introduced and what new trends were emerging.
Former Society Chairman David Curtis-Brignell FTS CB said “The UK tourism industry can be justifiably proud of the many innovations that have been developed here - we just don’t always tell people, and this conference has provided a unique opportunity to do so.”
The Society is very grateful for the support received from various conference sponsors, which helped make the event such a success. These were: Beaulieu, Leith’s, haysmacintyre, Atkins, Rocketseed, NVG, Kids’ Days Out, Representation Plus, People 1st Training Company and TQS Consulting.
The conference venue, Beaulieu, is the home of the Tourism Society’s President Emeritus Lord Montagu FTS. The Society’s annual conference is held in a different destination every year, with previous host locations including Lord’s Cricket Ground (London), York, St Helens (Merseyside), Aviemore (Scotland), Nottingham, Liverpool, and Greenwich (London).