VisitEngland Chief Joins Line-Up of Top Speakers at Tourism Symposium

Wednesday May 28, 2014

VisitEngland Chief Joins Line-Up of Top Speakers at Tourism Symposium

James Berresford, Chief Executive of VisitEngland, will chair a session at the Tourism Society’s Tourism Symposium taking place in Liverpool on Tuesday 3 June as part of the city’s International Festival of Business. The session, entitled ‘Money, Money, Money’, will focus on the innovation, challenges and changes involved with fundraising for events.

The panel for the ‘Money, Money, Money’ discussion will comprise Pam Wilsher, Head of Visitor Economy, Liverpool City Region Local Enterprise Partnership and Geoffrey Brown Director at EUCLID.

Pam Wilsher will discuss the bid process for the International Festival of Business and how winning it will strengthen Liverpool’s credentials as a business destination. Rounding things up, Geoffrey Brown will provide top tips on how to apply for funding for events from the EU.

The Tourism Society’s Chairman, Sandra Matthews-Marsh said: “We are delighted that James Berresford of VisitEngland, a Patron of the Tourism Symposium, has agreed to chair this session. The panel are all experts in their respective fields and will undoubtedly provide invaluable information to delegates involved with raising funding for events.”

The theme of the Symposium is ‘The role of tourism and culture in creating economic success.’ A powerful line up of speakers will explore how more productive and creative ties can be formed between professionals across the tourism, arts and cultural sectors. The first event of its kind, the Symposium will put these sectors right at the heart of the conversation about the generation of business, growth, employment and professional development.

To book a place at the Symposium, visit: