WTM, Tuesday November 8th 2016
Speakers: Carlos Vogeler, Executive Direct of Member Relations, UNWTO
Robert Travers TCN, Independent Tourism Consultant
Kevin Millington TCN, Director, Acorn Tourism Consulting Ltd.
Moderator: Roger Goodacre TCN, Chairman, Tourism Consultants Network
This was the sixth consecutive year in which TCN had organised a discussion-meeting in partnership with UNWTO, at the invitation of the WTM organisers. As always it drew a good audience, with a healthy representation of DMOs and consultants from around the world.
A decision was taken this year to have fewer speakers in order to allow more time for both presentations and questions, a format that seemed to work well.
The session was opened by Carlos Vogeler (UNWTO), who identified governance, quality management and competitiveness as the three fundamentals that an emerging destination had to address in order to develop a thriving tourism economy. He spoke also of good crisis management, citing the case of war-torn Colombia where a bold advertising campaign that broke all conventional rules had met with exceptional success.
He was followed by TCN member Robert Travers, who illustrated some different marketing and development approaches taken in different destinations, in projects on which he’d worked in recent years in exotic places, notably Albania, Georgia and Vietnam.
The value of comprehensive up-to-date statistics harnessed by technology was strongly brought out by Kevin Millington, who used recent experience in the Falklands, Lesotho and the South Pacific to demonstrate the importance in making strategic decisions of having reliable data as a basis.
Photo of our panel:
Carlos Vogeler's slides are available here
Kevin Millington's slides are available here
Robert Travers' slides are available here